New “Only On PS5” campaign puts exclusives back in focus
Summary
– Sony is emphasizing games that will remain exclusive to PS5
– The campaign features Saros, Astro Bot, Gran Turismo 7, and more
– The move suggests PlayStation is pulling back from its recent PC strategy
Sony is putting renewed emphasis on PlayStation 5 exclusives after several years of expanding its presence on PC.
The company released a new 30-second promotional video titled “Only On PS5,” highlighting games positioned as exclusive experiences on its console. The montage includes Saros, Astro Bot, Gran Turismo 7, and Ghost of Yotei, along with upcoming releases God of War Laufey and Marvel’s Wolverine.
The video closes by telling players that these experiences happen “only on PS5,” reinforcing Sony’s focus on keeping major titles tied to its own hardware. The messaging stands out after PlayStation spent years bringing several previously console-exclusive games to PC.
Gran Turismo 7 had previously been the subject of speculation about a possible Steam release, but the new campaign makes that possibility appear less likely. Sony’s latest PC release was Marvel Tōkon: Fighting Souls, which faced criticism for technical issues and poor optimization.
The shift comes as Sony is reconsidering how aggressively it supports PC with its biggest franchises. Rather than treating Steam and other PC storefronts as another major destination for PlayStation Studios games, the company is once again using exclusivity as a reason to own a PS5.
That strategy arrives while the console itself has become more expensive. Sony recently increased the price of the standard PS5 to $649.99, putting it $150 above its original launch price.
Sony has not announced that it is abandoning PC releases entirely, but the “Only On PS5” campaign clearly places the spotlight back on exclusivity. For players waiting to see whether more major PlayStation titles will eventually move to PC, the company’s latest message suggests a more selective approach.
