New report claims TNA’s parent company has set a high price for potential sale
Summary
– Anthem is reportedly seeking between $40 million and $50 million for a potential TNA sale
– A reported $30 million floor has allegedly been set by Anthem President Len Asper
– TNA’s AMC television deal is said to be a major factor behind the higher valuation
TNA Wrestling may be dealing with roster and staff changes, but Anthem reportedly isn’t treating the company as a distressed asset.
According to sports journalist Blake Avignon, Anthem President Len Asper has set a $30 million floor for any potential sale of TNA. The preferred asking price is reportedly much higher, falling somewhere between $40 million and $50 million.
“Sources: Anthem’s Len Asper has set a $30M floor for a potential sale of @ThisIsTNA, w/ his preferred price in the $40M – $50M range. The premium reflects toxic debt on Anthem’s books that any buyer would be expected to absorb. No deal is imminent, but the number is out there.”
That number would mark a major jump from the last known offer connected to the company. Avignon noted that a group led by Scott D’Amore offered around $10 million in 2024, including taking on TNA’s debt.
“Worth the history. In 2024, a group led by Scott D’Amore offered roughly $10M, including assumption of TNA’s debts, valuing the company between $7M and $12M, respectively. Anthem rejected it outright, no counter.”
The reported asking price appears to be closely tied to TNA’s future on television. Avignon stated that TNA’s deal with AMC includes guaranteed money, along with option years that could increase its value.
“Part of what underpins that price: TNA’s TV deal with @AMC_TV includes guaranteed money now plus option years that could raise its value down the line.”
That deal could help justify Anthem’s higher number, but it may also create complications for a buyer. According to the report, AMC holds a right of first refusal on TNA’s next media rights negotiation.
“AMC also holds right of first refusal on TNA’s next media rights negotiation. That ROFR is the wrinkle. A buyer isn’t just pricing TNA Wrestling. They’re pricing a television deal they don’t fully control going forward, and Asper’s guaranteed AMC revenue alone gets him most of the way to his floor.”
That detail matters because a potential buyer would not only be purchasing the wrestling company. They would also be dealing with a media rights situation that may already have future restrictions attached.
The report arrives shortly after Anthem confirmed workforce reductions. The company said the cuts were part of an effort to streamline operations, sharpen focus, and improve profitability.
Fightful Select also reported that at least one TNA source claimed the company is profitable under Anthem. However, that claim cannot be fully verified without seeing the details of the television deal.
“At least one TNA source claimed to Fightful that the company is now profitable under Anthem. We have no real way of verifying that without the details of the TV deal.”
For now, no sale appears to be imminent. Still, the reported numbers show that Anthem believes TNA is worth far more than the last known offer.
The bigger question is whether the market agrees. If the AMC deal really strengthens TNA’s long-term value, Anthem may be testing how serious potential buyers are.
