Women’s World Champion reveals luxury watch during week-long Instagram recap
Summary
– Liv Morgan showed off a custom Rolex Datejust listed at approximately $20,000
– The personalized watch features a distinctive “Who Cares I’m Already Late” dial
– Morgan included the luxury purchase alongside wrestling, farm life, and shopping moments
Liv Morgan has added another expensive piece to her collection, with the WWE Women’s World Champion showing off a customized Rolex during a recap of her busy week.
Morgan shared several moments from the previous seven days on Instagram, including shopping for boots, spending time around her farm, and competing at a WWE live event. Among the images was a 41mm Rolex Datejust featuring a custom “Who Cares I’m Already Late” dial.
Glenn Bradford Fine Jewelry lists a matching version of the watch for $20,000. The customized Datejust II, reference 116300, features a 41mm stainless-steel case and dates from approximately 2017 through 2020.
The watch includes a white enamel secondary dial with hand-painted blue lettering and Rolex Milgauss hands. Its original white stick dial and hands are also included with the customized piece.
Rolex did not originally produce the unusual design. Glenn Bradford describes the custom dial as being inspired by the 2016 Colette and MAD Paris collaboration, giving the traditional Datejust a more playful appearance.
Morgan did not make the watch the focus of her Instagram post. Instead, it appeared alongside everyday moments from what she described as a random seven-day stretch.
Still, a customized Rolex priced around $20,000 was difficult to overlook. Morgan may have presented the purchase casually, but the Women’s World Champion clearly added a major luxury item to her collection.

