Viewership declines week over week on USA Network broadcast
Summary
– March 13 episode of SmackDown drew 1,190,000 viewers on USA Network
– Viewership fell by 189,000 compared to the previous episode
– The key 18–49 demographic rating dropped sharply from 0.34 to 0.03
New ratings numbers show a week-over-week decline for WWE SmackDown following the March 13, 2026, broadcast on USA Network.
The episode averaged 1,190,000 viewers and posted a 0.03 rating in the key 18–49 demographic. The previous episode on February 27 drew 1,379,000 viewers with a 0.34 rating in the same demo, meaning the show lost 189,000 viewers overall and experienced a significant drop in the key advertising demographic.
Year-over-year comparisons also highlight a noticeable decrease. The March 14, 2025, episode drew 1,403,000 viewers and a 0.36 rating in the 18–49 demographic. Compared with the March 13, 2026, numbers, the show declined by roughly 15.2 percent in total viewership and more than 90 percent in the demo.
Despite the drop, SmackDown’s broader yearly performance remains relatively stable. The 2026 average viewership currently sits at 1,151,900, meaning the March 13 broadcast slightly exceeded the yearly average by about 38,100 viewers.
Month-to-date numbers for March remain consistent as well. The current month’s average matches the episode’s total viewership at 1,190,000, while the demo rating remains steady at 0.03.
A four-week rolling average also shows moderate stability for the program. The recent four-week viewership average stands at 1,181,000, with the March 13 broadcast slightly above that.
Over the last 12 months, SmackDown has averaged roughly 1,268,673 viewers per episode. The show’s highest viewership during that period occurred on July 25, 2025, with 1,707,000 viewers, while the lowest came on October 31, 2025, with 933,000 viewers.
The program has remained above one million viewers for the majority of its weekly broadcasts, with only a handful of weeks falling below that mark during the past year.
