WWE SmackDown Ratings Dip Despite Jade Cargill’s Heel Turn

Slight drop in total viewership offset by small demo increase

Summary

– WWE SmackDown drew 1.147 million viewers on October 24, down 2.8% from the previous week

– The P18–49 demo rating rose slightly to 0.29, a 3.6% increase

– Jade Cargill’s heel turn on Tiffany Stratton headlined the night’s key moments

The October 24, 2025, episode of WWE SmackDown delivered significant storyline developments but saw a modest decline in overall viewership. According to Programming Insider, the show averaged 1.147 million viewers on USA Network, down from 1.180 million the week prior—a 2.8% drop. However, SmackDown’s key P18–49 demographic rating ticked upward to 0.29 from 0.28, showing slight improvement among younger audiences.

The main talking point of the night came when Jade Cargill turned heel for the first time in WWE. After seemingly running in to save Tiffany Stratton from a two-on-one attack by Kiana James and Giulia, Cargill viciously attacked Stratton instead, leaving her laid out and sending a clear message ahead of their upcoming WWE Women’s Title match at Saturday Night’s Main Event.

Elsewhere on the show, Nia Jax and Alexa Bliss reignited their rivalry backstage, leading to a match being set for next week’s episode. The episode also featured continued fallout from recent storylines, keeping the blue brand’s momentum steady despite the dip in total viewers.

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