New multi-year deal moves NXT major events to broadcast television
Summary
– WWE has expanded its partnership with The CW for all NXT Premium Live Events
– The agreement covers a 20-show package over the next several years
– The deal begins with this summer’s Great American Bash after Stand & Deliver streamed on YouTube
WWE has officially found a new long-term home for NXT Premium Live Events, as the brand will now bring its biggest shows to The CW.
Earlier this year, Shawn Michaels addressed confusion about Stand & Deliver and confirmed the event would stream live on YouTube rather than Peacock or another traditional platform. That decision created plenty of discussion about where NXT’s major events would land moving forward.
Now, that answer has arrived.
According to Front Office Sports, WWE and The CW have expanded their partnership with a new agreement that places all NXT Premium Live Events on the network. The deal includes a 20-show package that will roll out over the next several years.
The new arrangement begins with this summer’s Great American Bash and will feature live broadcasts across both coasts. This creates a major shift for NXT, moving away from a streaming-only model and giving the brand a stronger presence on broadcast television.
The CW president, Brad Schwartz, said the success of NXT’s weekly Tuesday night programming made this next step an easy decision. He noted that the fanbase has been consistent and passionate, making Premium Live Events a natural addition to the network’s lineup.
Shawn Michaels also praised the partnership, saying The CW has played a major role in helping raise the profile of NXT’s rising stars. He added that bringing Premium Live Events to broadcast television for the first time is an exciting next chapter for the brand.
With weekly television and major events now aligned under one network, WWE is creating a more unified presentation for NXT and opening the door for a much wider audience.
