Actor promotes Red Bank whiskey while teasing future projects and possible 24 revival
Summary
– Kiefer Sutherland visited Montreal to launch his Red Bank Canadian whiskey
– The actor shared personal memories tied to Quebec and family summers there
– Sutherland confirmed discussions about potentially bringing Jack Bauer back
Kiefer Sutherland recently visited Montreal to promote the arrival of his Red Bank whiskey brand in Quebec while also discussing upcoming entertainment projects and his connection to the province.
The Emmy- and Golden Globe-winning actor explained that Quebec has played an important role in his life since childhood. His father married a woman from the province, and family vacations during his early years often took place near Magog in the Eastern Townships. Over time, the family developed a deep attachment to the area and eventually purchased property there, creating a long-standing tradition of spending summers in the region.
Those experiences helped shape Sutherland’s personal bond with Quebec. Memories include attending Montreal Expos games with his father and enjoying the natural beauty of the surrounding countryside. The area remains a meaningful place for him and his family decades later.
His latest visit also marks the launch of Red Bank whiskey in Quebec stores after a lengthy approval process. Regulations vary between Canadian provinces, creating additional steps before the product can appear on shelves. Tastings and events with bartenders and industry figures are planned to introduce the brand across the province.
Sutherland explained that Red Bank was designed to highlight Canadian identity while offering a unique flavor profile. Traditional Canadian whiskey often features a strong rye base, but Red Bank uses a higher wheat-to-rye ratio. That approach creates a smoother taste while leaning closer to a Scottish-inspired style, reflecting the Nova Scotia origins of the product.
Promoting Canada through the brand remains a major goal for Sutherland and his business partners. He believes the country’s diversity, landscapes, and culture make it something worth showcasing globally through a premium product.
Outside of the whiskey business, Sutherland remains busy with film and music projects. A new movie titled Tinseltown, featuring Rebel Wilson, is scheduled for release later this year as a holiday comedy. Additional film projects are planned in Abu Dhabi and Europe, with producer Luc Besson involved in one of the productions.
Music also remains a central focus of his creativity. A new album is already complete and could be released around the time he can schedule a supporting tour.
Fans of the television series 24 also received an encouraging update. Sutherland confirmed that conversations have taken place about resolving the Jack Bauer story. The actor expressed interest in revisiting the character if the right opportunity comes together.
