The Walking Dead: Daryl Dixon – The Book of Carol Takes Center Stage at Las Vegas’ UFC 306
Summary
– AMC’s The Walking Dead: Daryl Dixon – The Book of Carol is promoted in the UFC 306 event at the Sphere in Las Vegas.
– The series’ logo is featured on the Octagon canvas, targeting UFC’s vast audience.
– The new season debuts on September 29, with Norman Reedus and Melissa McBride in key roles.
AMC is making a bold move to promote its upcoming season of The Walking Dead: Daryl Dixon – The Book of Carol by stepping into an unexpected arena—the UFC Octagon. On the night of UFC 306 at the high-tech Sphere in Las Vegas, the logo for the new season of the Norman Reedus-led series will be prominently displayed on the Octagon canvas. This move aims to grab the attention of the UFC’s audience, an approach reminiscent of AMC’s strategic marketing during the height of Mad Men.
The crossover promotion will be front and center throughout the entire pay-per-view event. It is already drawing attention with its high-profile main event featuring UFC bantamweight champion Sean O’Malley facing off against top contender Merab Dvalishvili. In what UFC President Dana White has dubbed a “love letter” to Mexico, the event celebrates Mexican Independence Day, offering a fitting backdrop for AMC’s promotional push.
Even though Norman Reedus, who is currently shooting the third season of Daryl Dixon in Spain, won’t be in attendance, his presence will be felt. He and co-star Melissa McBride will appear in a new advertisement for The Walking Dead: Daryl Dixon – The Book of Carol airing on ESPN+, ESPN, and ESPN News throughout the event. AMC’s marketing chief, Kim Granito, expressed excitement about this innovative promotional strategy, emphasizing the unique crossover appeal between The Walking Dead fanbase and UFC enthusiasts.
“Daryl Dixon has been in some interesting places, from the woods of Georgia to a boat crossing the Atlantic to post-apocalyptic France, but prime placement on the canvas of UFC 306 at Sphere in Las Vegas is something new,” said Granito. She added that this historic event offers the perfect platform to reach UFC fans who have shown a strong affinity for Daryl and the TWD universe.
While The Walking Dead: Daryl Dixon – The Book of Carol won’t be the only entertainment on display at UFC 306, its placement in the center of the action signifies a strategic collaboration. UFC 306, officially titled “Riyadh Season Noche UFC,” also features a short film by Gael Garcia Bernal, celebrating significant moments in Mexican history. The event is a blend of sports and culture, making it an ideal venue for AMC to promote the return of one of its most beloved characters.
The new season of The Walking Dead: Daryl Dixon – The Book of Carol premieres on September 29 and will run for six episodes. It continues the journey of Daryl Dixon, now in Europe, as he reunites with O.G. Survivor Carol Peletier, adding new layers to their story in the post-apocalyptic world.
