Notable Ratings Surge for NXT on USA Network
Summary
– WWE NXT viewership peaks at 641,000, marking the highest since March 5, showing a 6.7% increase from the previous week.
– The 18-49 demo rating jumps to 0.20, the highest since January 9, reflecting a 17.7% improvement over last week.
– Despite competition from NBA and NCAA games, NXT shows substantial year-over-year growth, particularly appealing to a younger audience.
On Tuesday night, WWE NXT showcased its drawing power by navigating through stiff competition from both NBA and NCAA basketball and posting impressive viewership numbers. On the USA Network, NXT captivated an audience of 641,000, soaring to its best viewership figure since early March and indicating a strong upward trend.
The show’s appeal was particularly pronounced in the crucial 18-49 demographic, scoring a 0.20 rating. This achievement stands out as the show’s best performance in this segment since the start of the year, underscoring WWE’s growing traction among younger viewers.
Competing against an NBA game on TNT and an NCAA NIT basketball tournament game, NXT managed to hold its own and exhibit remarkable growth. This week’s performance outstripped the 10-week average overall viewership and the 18-49 demographic, underscoring the brand’s robust appeal and momentum.
This surge is a week-over-week success story and highlights significant growth over the past year. Compared to the same timeframe in 2023, NXT has seen its overall audience expand by 15.5%, with an even more substantial 53.9% increase in the 18-49 demographic. Such statistics vividly illustrate WWE’s evolving audience profile, which is increasingly skewing younger, a promising trend for the brand’s future.
