Strategic Partnerships and Sponsorships Continue to Drive WWE Revenue
Summary
– WWE leverages strategic partnerships and sponsorships to boost cash flows and revenue.
– Jey Uso and Liv Morgan collaborated with Credit One Bank for a new ad campaign promoting the Platinum X5 Visa card.
– The ad features Jey living large with cashback rewards despite recent setbacks for both Superstars.
WWE has long been known for its strategic partnerships and sponsorships, utilizing these alliances to increase cash flows and revenue streams. In a recent collaboration, WWE Superstars Jey Uso and Liv Morgan joined forces with Credit One Bank for a new ad campaign showcasing the benefits of the Platinum X5 Visa card.
The ad, shared by Liv Morgan on her Instagram, depicts her visiting Jey Uso at his home, where he proudly showcases his extravagant purchases made possible by the cashback rewards from his Credit One Bank card. Despite Liv’s suggestion that the card is sufficient for living large, Jey indulges in one last splurge, ordering an extra-large pizza to conclude the commercial.
However, Jey Uso’s recent loss on RAW, courtesy of his estranged brother Jimmy Uso, adds a layer of irony to the ad, highlighting the unpredictable nature of WWE storylines. Meanwhile, Liv Morgan finds herself gearing up for the upcoming WWE Elimination Chamber PLE in Perth, Australia, alongside the WWE crew.
As WWE continues to forge partnerships and sponsorships to drive revenue, collaborations like this serve as a testament to the brand’s ability to integrate marketing initiatives seamlessly into its Superstars’ narratives.
