Expanding Horizons: WWE’s New Venture into NHL Merchandise
Summary
– WWE’s New NHL Deal: WWE has struck a deal with the NHL to produce licensed NHL merchandise, including commemorative championship titles.
– Following NFL Success: This move comes after WWE’s successful NFL-inspired legacy championship belts, showcasing the potential for similar success in the NHL.
– Broader Sports Integration: The partnership hints at possible future collaborations with other major leagues like the NBA and MLB.
WWE is expanding its reach into the sports world with a new line of NHL crossover titles. Following the success of their NFL crossover title belt deal, WWE has now established an agreement with the NHL to produce licensed merchandise starting in the upcoming year. This deal, reported by WrestleVotes, allows WWE to create NHL championship titles, which are expected to be available through Fanatics sometime in the new year.
The move into NHL merchandise is part of WWE’s broader strategy to integrate its brand with major sports leagues. The company previously entered into a multiyear licensing deal with the NFL, creating NFL-inspired legacy championship belts. These belts feature the official colors and branding of all 32 NFL teams and have been a hit among collectors. They are available on NFLShop.com, WWEShop.com, and Fanatics.com.
This groundbreaking initiative marks the first-ever licensing agreement between WWE and the NFL, and the subsequent deal with the Big 12 conference in November further demonstrates WWE’s commitment to expanding its presence in the sports world. The new NHL deal opens the door for potential future agreements with other major leagues, such as the NBA and MLB, indicating WWE’s ambition to blend the worlds of sports entertainment and professional sports leagues.
