WWE NXT’s Struggle to Maintain Viewership Momentum
Summary
– WWE NXT’s viewership dropped to 703,000 total viewers, a decline from the previous week’s 794,000.
– The key 18-49 demographic also saw a decrease, falling to 0.21 from last week’s 0.26.
– **NBA games airing on the same night likely contributed to the lower ratings.
WWE NXT, now airing on the CW network, faced a challenging week in terms of viewership. Despite a strong performance in the previous week, the November 14, 2023, episode saw a noticeable dip in ratings. According to Wrestlenomics, the show attracted 703,000 total viewers, which is an 11% decrease from the 794,000 viewers the week before. This decline was also evident in the crucial 18-49 demographic, where the rating fell from 0.26 to 0.21.
The episode started on a high note, with the first quarter-hour drawing 785,000 viewers and a 0.23 rating in the 18-49 demographic. However, as the show progressed, these numbers began to wane. The segments featuring Chase U vs. Tony D’Angelo and Stacks, as well as an Alpha Academy promo, initially kept the viewership stable, but a noticeable drop occurred starting from the fourth quarter-hour.
This downward trend continued throughout the show, with the lowest point being the eighth quarter-hour, attracting only 646,000 viewers and a 0.19 rating in the 18-49 demographic. The overrun saw a slight increase in total viewers, ending at 659,000, but the demographic rating remained at 0.20.
The presence of NBA games on the same night is believed to be a significant factor in this ratings decline. WWE NXT’s challenge now is to recapture its audience and build back the momentum it had started to gain.
