WWE’s Strategic Partnership with Slim Jim Promises Significant Financial Returns
WWE’s SummerSlam, set to take place at Detroit’s Ford Field on August 5th, is shaping up to be a grand spectacle. Among the eight matches planned, one particular addition stands out – the Slim Jim Battle Royal. This match, featuring stars like LA Knight, Chad Gable, Otis, and Shinsuke Nakamura, is not just another bout on the card. It represents a significant financial opportunity for WWE.
The Slim Jim Battle Royal, akin to the Mountain Dew Pitch Black match at the Royal Rumble, is backed by substantial advertising dollars. A seasoned member of the WWE creative team revealed to Ringside News that this match is worth a lot of money to the company. As such, ample time on the card has been allocated to justify the sponsors’ investment.
This isn’t the first time WWE has capitalized on such partnerships. The company made a seven-figure sum from the Zombie Lumberjack match at WrestleMania Backlash in 2021, a tie-in with the film “Army of the Dead.” In fact, WWE has already surpassed its previous records in sponsorship revenue this year, a fact proudly announced by CEO Nick Khan during WWE’s 2nd quarter of 2023 earnings call.
The Slim Jim deal, set to be reflected in the next quarter’s statement, is a testament to WWE’s business acumen. The company is open for business and eager to maximize its revenue. This has led to some reshuffling of matches, including moving the Becky Lynch vs. Trish Stratus match to their Winnipeg show.
As the pro wrestling world watches Detroit closely on the night of SummerSlam, WWE’s strategic partnership with Slim Jim is set to pay off, proving once again that wrestling and business go hand in hand.
