The duo’s innovative approach to connecting with fans through social media and self-produced content set a new standard in the industry
In a recent episode of “Something To Wrestle With Bruce Prichard,” the veteran wrestling personality shared his insights on the significant impact that Miz and Morrison had on the WWE landscape. The duo, who were active in the company around 2008, were pioneers in leveraging social media and self-produced content to connect with their audience and build a following.
Prichard noted that Miz and Morrison were among the first to recognize the potential of platforms like YouTube and podcasts as avenues to reach their fans directly. Despite initial skepticism from others in the company, the pair were given the green light to experiment with their ideas.
“They were two guys that were struggling, got together and said, ‘What if we tried this?’ And everybody thought it was silly because we didn’t understand it,” Prichard recalled. “They pushed the envelope and had their own shows, the dirt sheet, and they went out and killed it. That was their idea, they produced it, they worked hard on it.”
Prichard praised Miz and Morrison for their initiative and hard work, stating that they were the first “social media superstars” from the business who were creating content and building a following. He also acknowledged that they were the ones who started the trend of wrestlers taking matters into their own hands when it came to their promotion.
“Miz and Morrison said, ‘Hey, they’re not going to do it for me, I’ll go do it on my own and I’ll show you,'” Prichard said. “And they would come to me each week and go, ‘Hey Bruce, look at how many people watched our show.’ I didn’t understand it, but I knew that they were talented and they seemed to understand it, and they educated me.”
Despite his initial lack of understanding about the potential of social media, Prichard was open to learning from Miz and Morrison. Their success in garnering a significant following and monetizing their content clearly illustrated how effective their approach was.
Prichard’s reflections on Miz and Morrison’s innovative approach to connecting with fans provide a fascinating insight into the evolution of the wrestling industry and the increasing importance of social media and self-produced content in building a wrestler’s brand and following.
