Michael Mulvihill Confirms Major Change and Unprecedented Success for SmackDown
In a groundbreaking move, WWE has made significant changes to how SmackDown’s ratings are measured, reclassifying the show as an entertainment program rather than a sports program. This shift has resulted in remarkable outcomes, as evidenced by last week’s episode that shattered WWE TV records.
Fox Sports’ President of Analytics and Insights, Michael Mulvihill, took to social media to confirm the rating measurement change and highlight the exceptional results achieved in SmackDown’s new entertainment category, particularly among the coveted 18-49 demographic.
Mulvihill stated, “For ratings purposes, WWE SmackDown was recategorized as an entertainment program beginning last week. In its first airing as such, SmackDown was the #1 entertainment show of the week among Adults 18-49 (0.76 rtg/986k viewers).”
The opening segment featuring The Bloodline on last week’s SmackDown garnered an impressive viewership of over 3 million and a remarkable 0.94 rating in the 18-49 demographic. These achievements underscore WWE’s current success and raise anticipation for the company’s future record-breaking endeavors.
As WWE continues to thrive, it remains to be seen if they can sustain this momentum and surpass even greater milestones in the months to come. The reclassification of SmackDown as an entertainment program signifies WWE’s adaptability and determination to push boundaries in delivering captivating content to their audience.
