USA Network officially expands WWE’s blue brand
Summary
– WWE SmackDown moves back to a three-hour format tonight, January 2, 2026
– The announcement was made on-air by Michael Cole
– USA Network is expanding the show to capitalize on WWE’s strong ratings
WWE SmackDown officially returns to a three-hour format tonight, January 2, 2026, on the USA Network. The change was announced during the broadcast by Michael Cole, confirming a major shift for the blue brand.
The move marks SmackDown’s return to an extended runtime after previously operating as a two-hour show. WWE has experimented with the three-hour format in the past, making this a familiar but notable adjustment.
USA Network’s decision appears driven by SmackDown’s reliability as a ratings anchor. WWE programming continues to outperform most of the network’s lineup, making the additional hour a strategic move.
By expanding the broadcast, the network gains more advertising inventory while WWE gains additional time to showcase matches, storylines, and talent. The added hour is expected to play a significant role in shaping the weekly pace.
SmackDown now enters 2026 with a longer weekly format, placing more focus on sustained storytelling and deeper roster exposure.
