Brand redesign sparks backlash after Hogan removed from main cans
Summary
– Real American Beer removed Hulk Hogan from its standard packaging
– Fans reacted angrily across social media following the redesign announcement
– The company may still release special edition Hogan-themed cans in the future
Real American Beer is facing heavy backlash after unveiling a new brand redesign that removes Hulk Hogan from its standard packaging. While the company framed the move as part of a milestone celebration, longtime supporters were quick to voice their anger.
The redesign was announced on February 4, 2026, following the company’s surpassing 10 million cans sold. Along with updated logos and new taglines, the most noticeable change was the complete absence of Hogan’s image from all regular production cans moving forward.
Fans immediately questioned the decision, especially since the brand continues to promote a limited-time Golden Ticket giveaway tied directly to Hogan. The promotion includes a $5,000 prize and a signed 12-pack, which only fueled frustration among supporters who felt Hogan was being used while being erased from the product itself.
Social media reactions poured in within hours. Some fans mimicked Hogan’s classic promo style to protest the change, while others accused the company of turning its back on the man they believe built the brand. Several longtime buyers stated they only supported the beer because of Hogan and vowed to stop purchasing it altogether.
Other reactions were more blunt, with users unfollowing the brand and publicly announcing boycotts. Many fans made it clear that Hogan’s presence was the primary reason they connected with the product in the first place.
A report from TMZ noted that Real American Beer may still produce special edition Hogan-themed cans in the future, similar to its Hulkamania Forever releases. However, the core product line will now move forward without his likeness.
For many supporters, the redesign feels like more than a cosmetic change. It represents a break from the identity that initially drew them to the brand, and judging by the response, it has left a deep divide.
