Viewership surge coincides with social media disruption
Summary
– Bad Bunny’s Super Bowl LX Halftime Show drew over 135 million viewers
– The performance coincided with widespread issues on Twitter during live reactions
– The show ranks among the most-watched halftime performances ever
Bad Bunny delivered one of the most-watched Super Bowl Halftime Shows of all time during Super Bowl LX, drawing massive attention both on television and online.
According to CBS News, more than 135 million viewers tuned in to watch the global star headline the halftime spectacle. The number places the performance among the most-viewed in Super Bowl history and reflects Bad Bunny’s reach beyond music alone.
As the set concluded, social media activity spiked sharply. Twitter users reported blank timelines and failed refresh attempts as fans rushed to react in real time. While timelines struggled to load, trending topics continued to climb rapidly throughout the platform.
Twitter has not issued an official explanation for the outage. The disruption aligned closely with the closing moments of Bad Bunny’s performance, suggesting an overwhelming surge in traffic rather than a technical malfunction unrelated to the broadcast.
Bad Bunny’s mainstream dominance also extends into professional wrestling. He has competed in multiple WWE matches, including a high-profile bout against Damian Priest at Backlash 2023 in Puerto Rico.
Between record-setting halftime viewership and crossover success in WWE, Bad Bunny continues to operate on a level few entertainers reach.
