Lucha libre promotion takes visible step into WWE era
Summary
– AAA has debuted a redesigned logo that now includes WWE branding
– The update reflects AAA’s status under WWE ownership
– The change aligns with WWE’s long-term plans for AAA’s future
AAA has officially revealed a new logo that signals a major shift for the historic lucha libre promotion. The updated design prominently incorporates the WWE logo, marking a clear evolution in AAA’s identity.
The new branding was first reported on January 9, 2026, and confirms that AAA is moving forward as a WWE-owned and WWE-aligned property. The addition of WWE’s logo directly into AAA’s mark represents a significant departure from its previous standalone branding.
This development follows months of speculation that began in mid-2025, when reports indicated WWE was considering a visual overhaul for AAA. Those discussions centered on positioning AAA more clearly within WWE’s global structure.
The logo change also lines up with WWE’s broader plans in Mexico. WWE has already announced intentions to establish a Mexico-based Performance Center in 2026, with AAA expected to play a key role in that expansion.
By integrating the WWE logo into AAA’s branding, the company is signaling more than a partnership. The move reflects a strategic reintroduction of AAA as a distinct brand operating under WWE’s umbrella.
As WWE continues to expand its international footprint, AAA’s new look represents the beginning of a new chapter. The promotion’s lucha libre roots remain central, but its future is now firmly tied to WWE’s global vision.
