According to recent reports, the process of selling WWE is heating up as the company aims to have a new owner by the middle of 2023. Despite the company’s reported $9 billion price tag, there are reportedly a few serious buyers in the running, including Saudi Arabia’s Public Investment Fund and a private equity interest potentially in partnership with a well-known name in the sport.

However, doubts were previously cast on the possibility of a sale due to Vince McMahon’s reluctance to step aside. But recent comments from WWE CEO Nick Khan indicate that McMahon would be open to the idea.

Financial journalist David Faber has confirmed that the sales process is looking promising, with a couple of potential buyers showing interest. He mentioned Endeavor, who may spin off UFC into a new company and merge with WWE, and Colorado investment firm Liberty Media as possible buyers. However, NBCUniversal, the owners of USA Network and Peacock, are reportedly not involved in the sale process.

The news of a potential WWE sale comes as the company gears up for its highly anticipated WrestleMania 39 event in Los Angeles this weekend.

It’s a battle royal! @davidfaber reports multiple parties are in the ring for a potential sale of $WWE pic.twitter.com/LuoqfLIHpH

— Squawk on the Street (@SquawkStreet) March 28, 2023