Surge in Viewership Driven by Compelling Storylines
Summary
– WWE Raw achieved its highest viewership since the post-WrestleMania 40 episode, with 1.81 million viewers and a 0.61 rating in the 18-49 demographic.
– The increase is attributed to the Wyatt Sicks storyline and strong follow-up segments involving CM Punk and Drew McIntyre.
– Notable segments included the Bo Dallas-Uncle Howdy interview and Liv Morgan-Dominik Mysterio interactions, garring significant YouTube views.
WWE Raw experienced a substantial boost in viewership, recording its best numbers since the post-WrestleMania 40 episode. The June 24, 2024, episode drew 1.81 million viewers and a 0.61 rating in the 18-49 demographic. This increase is particularly impressive given the competition from Game 7 of the Stanley Cup playoffs on ABC.
The surge in viewership can be attributed mainly to the ongoing Wyatt Sicks storyline, which has captivated audiences. Additionally, strong follow-up segments involving CM Punk and Drew McIntyre from SmackDown contributed to the rise in numbers. Key segments that performed well on YouTube included the Bo Dallas-Uncle Howdy interview and a Liv Morgan-Dominik Mysterio segment, which garnered 714,000 and 552,000 views, respectively.
Despite a slight year-over-year decline in total viewership, WWE Raw has seen a consistent increase in engagement from younger viewers, especially men, over recent months.
