Celebrating Rick and Michonne’s Love Story on Valentine’s Day
Summary
– AMC unveils a Valentine’s Day promo for “The Walking Dead: The Ones Who Live.”
– The campaign features a new trailer, themed merchandise, and special Valentine’s cards.
– Love takes center stage, showcasing the enduring relationship between Rick Grimes and Michonne.
Valentine’s Day takes an unexpected turn as AMC gears up to celebrate the occasion with a twist only “The Walking Dead” could pull off. The network’s latest promotional campaign for “The Walking Dead: The Ones Who Live” shines a spotlight on the love story between Rick Grimes and Michonne, proving that love prevails even in a world overrun by zombies.
Launching a series of Valentine’s Day-themed initiatives, AMC introduces a new trailer accompanied by Phoebe Bridgers’ rendition of “Nothing Else Matters,” setting the tone for a love story that transcends the usual boundaries of the genre. Fans eager to dive deeper into Rick and Michonne’s journey can look forward to exclusive merchandise and themed Valentine’s cards available through AMC’s online shop and social media channels.
AMC also plans to captivate audiences with ads across dating apps and a visually striking promo featuring roses engulfed in flames on Sphere in Las Vegas. This creative approach aims to underscore the significance of love within the franchise, marking a departure from the traditional Valentine’s Day narrative.
Kim Granito, Chief Marketing Officer at AMC Networks, highlights the campaign’s intent to merge the spirit of Valentine’s Day with the gritty essence of “The Walking Dead.” By celebrating Rick and Michonne’s reunion, AMC invites fans to view the zombie apocalypse through a lens of love and connection.
With “The Walking Dead: The Ones Who Live” set to premiere on February 25 on AMC and AMC+, this Valentine’s Day campaign not only commemorates the series’ legacy of complex relationships but also engages fans in a celebration of love’s enduring power, even in the darkest of times.
