– WWE’s current media rights deal with NBCUniversal is set to expire in October 2024, sparking discussions about the future broadcasting partner for Monday Night Raw.

– Sports business journalist John Ourand predicts that Amazon will secure the rights, keeping Raw on Monday nights and targeting a young male audience, alongside Thursday Night Football.

– This potential move to Amazon Prime Video signifies a major shift from traditional cable TV to streaming platforms, reflecting the changing landscape of TV consumption and the value of wrestling content.

Wrestling fans, brace yourselves for a potential game-changer in sports entertainment! As WWE’s longstanding media rights deal with NBCUniversal for Monday Night Raw nears its expiration in October 2024, the rumor mill is buzzing with speculation about the future broadcasting partner for this flagship show. Sports business journalism’s own John Ourand has thrown a significant prediction into the ring: Amazon might be the next home for Raw.

Imagine Raw, the cornerstone of WWE programming, airing on Amazon Prime Video! This move would keep the show on its traditional Monday night slot and target a young male demographic, a strategy similar to Amazon’s handling of Thursday Night Football. This shift from cable television to a streaming service is not just a platform change; it reflects how we, as viewers, evolve in our TV consumption habits. Cable TV is gradually losing its grip as streaming services gain momentum, reshaping the way television content is valued in viewership and monetary worth.

Streaming services like Amazon Prime Video offer precise data insights, a goldmine for companies like WWE to gauge their audience and the value of their product. This data, combined with advertising revenue and sponsorships, could lead WWE to secure a deal potentially more lucrative than their previous agreement with NBCUniversal.

But what if this Amazon deal doesn’t materialize? There’s talk that Disney might step into the ring, considering a deal that includes renewing its current UFC deal and airing Monday Night Raw on its FX cable channel. This alternative would still provide WWE with a broadcasting partner, albeit on cable TV.

Regardless of the outcome, one thing is clear: the future of WWE’s broadcasting rights is poised to bring significant changes. The wrestling industry is adapting to the evolving media landscape, and WWE is strategically navigating these changes. How do you feel about WWE Raw possibly landing on Amazon Prime? Let us know in the comments!