Theft of Promotional Vehicle Sparks Investigation and Fan Campaign

Summary

– Slim Jim’s custom Nissan Z car, known as “Fast Meat,” was stolen in California.

– The car, part of Slim Jim’s partnership with WWE, was used for various promotional events.

– Slim Jim and fans launched a campaign using #FindFastMeat to locate the stolen vehicle.

Slim Jim’s collaboration with WWE faced an unexpected challenge when their custom Nissan Z car, dubbed “Fast Meat,” was reported stolen. The vehicle, a key part of Slim Jim’s promotional strategy in partnership with WWE, had been touring various locations, including a stop in Chicago for the Survivor Series event and a Los Angeles video shoot trip. Its disappearance in California has led to an active police investigation.

The custom car, a symbol of Slim Jim’s collaboration with WWE, had been making its rounds at various locations, including a stop in Chicago for the Survivor Series event and a trip to Los Angeles for a customized video shoot. Its unique design and features made it a standout attraction at these events, drawing attention from car enthusiasts and wrestling fans alike.

Following the theft, Slim Jim has reached out to its fan base, the “Long Boi Gang,” urging them to help locate “Fast Meat.” The brand has initiated a campaign using the hashtag #FindFastMeat, calling on fans to provide any tips or information that could lead to the recovery of the vehicle. This collaborative effort between Slim Jim and its community reflects the strong bond between the brand and its supporters.

Ashley Spade, VP General Manager of Snacks at Conagra Brands, expressed both surprise and concern over the high demand for their custom car. She emphasized the importance of working with authorities and the community to locate “Fast Meat.” The car’s distinctive features, including a fiery exterior, custom yellow leather interior, LED undercarriage lighting, and exclusive Slim Jim amenities, have made it a prized possession and a symbol of on-the-go snacking.

The “Fast Meat” theft has not only left Slim Jim enthusiasts and the Long Boi Gang on high alert but has also highlighted the unexpected challenges faced in promotional efforts. The situation underscores the value and appeal of such unique promotional items and the lengths to which individuals might go to acquire them.

As the search for the stolen car continues, the wrestling and automotive communities remain vigilant, hoping for the safe return of “Fast Meat.” This incident serves as a reminder of the unique intersections between sports entertainment, branding, and fan engagement.