Former WWE writer Brian Gewirtz voices his aversion to WWE’s shift to PG, claiming it felt more “G-rated.”

Brian Gewirtz, a former key figure in WWE’s creative department, has never been one to shy away from expressing his opinions. In a recent revelation, Gewirtz shared his disdain for WWE’s transition to PG content, saying it felt more like a “G-rated” show.

Speaking candidly on the matter, Gewirtz reminisced about the Attitude Era’s edgier content, contrasting it with the more sanitized programming of the PG era. He felt that the shift diluted the product’s essence and imposed unnecessary restrictions on the creative team. One of his primary grievances was the stringent language guidelines, which he believed stifled the writers and performers.

Gewirtz’s comments shed light on the internal disagreements and challenges that WWE’s creative team faced during the company’s transition to PG content. While the move was commercially successful, attracting a broader audience and more advertisers, it’s evident that it came with its fair share of internal conflicts.