Latin Lover says the sale was about opportunity, not crisis
Summary
– AAA talent director denies reports of financial trouble before WWE acquisition
– WWE plans to preserve lucha libre traditions while expanding globally
– NXT x AAA: Worlds Collide set for June 7 in Los Angeles
WWE made headlines at WrestleMania 41 by announcing the acquisition of Mexican lucha libre promotion AAA. The move sparked rumors that AAA was struggling financially, but according to talent director Latin Lover, those claims are false.
Speaking with Infobae, Latin Lover dismissed talk of financial distress. He stated he never saw empty seats or signs of red numbers at events. “I never even saw a venue at three-quarters full,” he said. “That’s not the picture of a failing company.”
Instead, he believes WWE recognized the potential. “If it sold for $50 million—fine,” he said. “This is a huge chance for Mexican talent. How many wrestlers have dreamed of joining WWE?”
He emphasized that WWE wouldn’t invest in something they didn’t see value in. Latin Lover pointed to Triple H’s comments, assuring fans that the essence of Mexican wrestling would be respected as part of the global expansion. “WWE invested in something they believe they can grow,” he added.
As part of the new partnership, WWE announced the first joint event: NXT x AAA: Worlds Collide, scheduled for June 7 at the Kia Forum in Los Angeles. The crossover show will feature talent from both promotions and marks the official start of their working relationship.
WWE confirmed the acquisition was made in collaboration with Mexican firm Fillip, with the deal expected to close by the third quarter of 2025. For Latin Lover, this isn’t about decline but a global breakthrough.
