Raw Shows Growth in Key Demographics, Outperforming Last Year’s Numbers
Summary
– WWE Raw garnered 1.51 million viewers and a 0.49 rating in the 18-49 demographic, marking a notable increase from last week and the same time last year.
– The show saw a 13% increase in viewers and a 21% rise in the 18-34 demographic compared to one year ago.
– Raw held strong despite competition from the NFL game between the Philadelphia Eagles and Atlanta Falcons, which drew 15.01 million viewers.
WWE Raw experienced a notable boost in ratings last night, drawing 1.51 million viewers and securing a 0.49 rating in the key 18-49 demographic. This marks a significant improvement from the previous week and shows a solid year-over-year growth. While it was still behind ESPN’s airing of the NFL game and the pregame show and likely behind SportsCenter, Raw’s performance is a positive sign for WWE.
The NFL game between the Philadelphia Eagles and Atlanta Falcons was a strong competitor, attracting 15.01 million viewers and a 4.48 rating in the 18-49 demographic. Despite this, Raw managed to increase its audience, showing a 6% rise in overall viewers, an 8% uptick in the 18-49 demographic, and a substantial 30% increase in the 18-34 demographic compared to the previous week.
Compared to the same time last year, Raw was up 13% in both total viewers and the 18-49 demographic, with a notable 21% increase in the 18-34 demographic. These gains are particularly impressive given that Raw is available in fewer homes now, underscoring the product’s growing appeal, especially among viewers under 35.
The hour-by-hour breakdown for Raw was as follows:
– 8 p.m.: 1.62 million viewers
– 9 p.m.: 1.54 million viewers
– 10 p.m.: 1.37 million viewers
The numbers reflect a strong product that resonates with a younger audience, even amidst stiff competition from major NFL broadcasts.
