Nick Khan Details Strategy for Hosting Major WWE Events in North America and Abroad

Summary

– WWE President Nick Khan announced that the big five WWE Premium Live Events will consistently be held in the United States or Canada.

– Other WWE events are set to be hosted internationally, enhancing global reach and influence.

– Upcoming international events include Backlash in France, King & Queen of the Ring in Saudi Arabia, and more.

During his recent appearance at the World Congress of Sports, WWE President Nick Khan provided an update on the strategic planning for the location of WWE’s premium live events (PLEs). Khan confirmed that WWE’s major events, including WrestleMania, Royal Rumble, SummerSlam, Survivor Series, and Money in the Bank, will primarily be hosted in the United States or Canada. This decision underscores the company’s commitment to maintaining a strong presence in North American markets while capitalizing on the large fan bases and available venues.

Khan also highlighted the company’s intention to host other significant events internationally, citing the potential benefits of expanding WWE’s global footprint. “All of the other events, the goal is to have them from international locations,” Khan stated. This strategy broadens WWE’s international audience, boosts local economies, and enhances the brand’s global appeal.

The schedule for the coming months reflects this international focus, with WWE planning events such as Backlash on May 4 in France, King & Queen of the Ring on May 25 in Saudi Arabia, Clash at the Castle on June 15 in Scotland, and Bash in Berlin on August 31 in Germany. Additionally, Toronto will host Money in the Bank on July 6, while SummerSlam is set to take place in Cleveland on August 3.

Khan also spoke about the “halo effect” of international events, noting that they significantly increase merchandise sales and brand relevance. He posed the intriguing possibility of inspiring future wrestling stars, akin to the influence of other global sports.

While the excitement for these international events grows, Khan mentioned that WWE is still being prepared to announce the location for WrestleMania 41, keeping fans in anticipation of where the next grand spectacle will unfold.

WWE president Nick Khan wasn’t ready to announce the location of WrestleMania in 2025 just yet but he said you can assume it won’t be in an outdoor East coast stadium again and it won’t go head-to-head with the Final Four again. Las Vegas is one of the cities under consideration.

— Arash Markazi (@ArashMarkazi) April 17, 2024