A Groundbreaking Move for the Red Brand Starting January 2025

Summary

– WWE has announced a multi-billion dollar partnership with Netflix, making it the new streaming home for Monday Night Raw starting January 2025.

– This deal signifies a significant shift in WWE’s distribution, potentially transforming the programming and reach of the red brand.

– Industry executives, including WWE’s Nick Khan and TKO’s Mark Shapiro, have praised the move, highlighting Netflix’s robust presence in the entertainment sector.

The world of professional wrestling is set to experience a seismic shift as WWE enters into a monumental partnership with Netflix. This multi-billion dollar deal positions Netflix as the new streaming sanctuary for Monday Night Raw, one of WWE’s flagship programs. The announcement has sparked considerable excitement within the WWE Universe, as fans and industry insiders anticipate this collaboration’s impact on the red brand’s programming and overall accessibility.

Advanced Television recently shared insights from industry executives regarding this landmark deal. TKO executive Mark Shapiro and WWE Executive Nick Khan commented on the strategic alliance, noting Netflix’s expansive influence within the entertainment landscape. Shapiro commended the partnership, while Khan emphasized Netflix’s suitability as a new home for WWE Raw due to its dominant position in the streaming world.

Starting January 2025, WWE Raw will begin its new chapter on Netflix, marking a significant transition from its long-standing association with the USA Network. However, the brand’s current streaming rights agreement with the USA Network is set to expire in October, leaving a brief gap before the Netflix deal takes effect. WWE is now deciding to either start streaming on Netflix earlier than planned or negotiate an extension with the USA Network to bridge the gap.

This strategic move by WWE and Netflix exemplifies the wrestling giant’s ongoing success and ability to break records. It showcases the power of strategic partnerships in expanding the reach and impact of sports entertainment. As WWE prepares to make this transition, the anticipation for how it will revolutionize Monday Night Raw’s presentation and fan engagement is at an all-time high.

WWE's 'Raw' is moving to Netflix next year in a major streaming deal https://t.co/I7A7JgM8x3

— The Associated Press (@AP) January 23, 2024