Analysis of NXT’s Ratings Decline on USA Network

Summary

– Tuesday night’s episode of WWE NXT on USA Network averaged 570,000 viewers, marking a 7.5% drop from the previous week.

– The show’s 0.16 rating in the 18-49 demographic ties the lowest rating since July 4, 2023, reflecting an 11.1% decrease from the previous week.

– Despite the decline, NXT’s audience continues to skew younger year-over-year, with a 23.1% increase in the 18-49 rating compared to the same week in 2023.

Tuesday night’s installment of WWE NXT witnessed a decline in viewership on USA Network, recording its lowest numbers since July 2023. With an average of 570,000 viewers, the show experienced a 7.5% decrease from the previous week. Additionally, the 18-49 demographic rating of 0.16 ties the lowest rating seen since July 4, 2023, marking an 11.1% drop from the previous week.

Despite this setback, NXT’s audience composition remains youthful, as evidenced by a 23.1% increase in the 18-49 demographic rating compared to the same week in 2023. The show’s performance in February also showcased improvement over the previous year, with an average viewership of 621,500 and a 0.175 rating in the 18-49 demo, up from 586,500 viewers and a 0.1325 demo rating in February 2023.

While NXT continues to attract a younger audience, the recent decline in viewership underscores the need for strategic adjustments to maintain momentum in a competitive landscape.