Wrestling Icon Featured in High-Profile Commercial
Summary
– Kawasaki unveils a Super Bowl commercial showcasing everything, including Steve Austin, suddenly donning mullets.
– The advertisement promotes the new Kawasaki Ridge, aired during the game between the San Francisco 49ers and Kansas City Chiefs.
– Austin teases the mullet look on January 24, joining other wrestling stars like Jade Cargill in making Super Bowl commercial appearances.
Kawasaki has kicked off the Super Bowl commercial season with a bang, featuring wrestling legend Steve Austin. In a clever twist, the ad reveals that proximity to the Kawasaki Ridge causes an instant mullet transformation, even for Austin himself. This playful concept highlights the brand’s new product. It taps into the nostalgic appeal of the mullet hairstyle, often associated with a “business in the front, party in the back” attitude. The commercial has garnered attention for its unique premise and Austin’s surprising new look first teased in late January. Alongside Austin, Jade Cargill also shines in a separate Super Bowl spot, adding to the wrestling world’s presence in this year’s advertising lineup.
