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WWE’s European Expansion Continues

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Paris Eyed for 2024’s Backlash Event

Summarizing:
– WWE announces “Bash in Berlin,” signaling its growing interest in the European market.
– Paris, France, is rumored to host the Backlash event in 2024, with the Paris La Defense Arena as a potential venue.
– WWE’s global expansion strategy is evident with premium live events now frequently held outside the U.S.

WWE’s ambition to expand its global footprint is evident, and the latest announcement of the “Bash in Berlin” premium live event in Germany further solidifies this intent. However, the wrestling giant’s European aspirations continue. Reliable sources from Fightful Select indicate that WWE has set its sights on Paris, France, for an upcoming marquee event. The iconic “City of Light” is rumored to host the Backlash event in 2024, with internal schedules hinting at a spring date, typically post-WrestleMania.

While the exact venue remains under wraps, speculations are rife that the Paris La Defense Arena could be the chosen location. Located in the suburb of Nanterre, just outside Paris, this arena boasts a seating capacity of around 40,000, making it Europe’s largest indoor arena.

WWE’s strategy of hosting premium live events outside the U.S. has recently been evident. Events like “Clash at the Castle,” “Elimination Chamber,” “Backlash,” “Money in the Bank,” and the “Crown Jewel” series in Saudi Arabia have not only been financial triumphs but have also catered to international audiences, bringing the wrestling action closer to their homes. With the Elimination Chamber already scheduled for Australia in the coming year and WWE’s increasing focus on Europe, it’s clear that the era of U.S.-centric premier events is evolving.

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