Search for an article

HomeNewsRaw Sees Viewer Spike Post-Payback, Yet Youth Engagement Dips

Raw Sees Viewer Spike Post-Payback, Yet Youth Engagement Dips

Published on

Despite the Post-PPV Bump, Younger Demographics Turn Their Attention Elsewhere

The aftermath of the Payback event brought a noticeable surge in WWE Raw’s viewership, marking the highest numbers since the commencement of the current NFL season. However, the 18-49 demographic witnessed a notable dip.

Raw’s recent episode garnered an average of 1.56 million viewers, securing a 0.43 rating in the 18-49 age bracket. This was in the face of stiff competition from the Raiders-Packers Monday Night Football game and concurrent baseball playoff matches.

The football face-off amassed a staggering 17.38 million viewers across various channels, slightly increasing from the previous week’s 16.59 million. Adding to Raw’s competition were two pivotal baseball games on TBS, which collectively drew over 5 million viewers.

Historically, WWE experiences a viewership uptick following a PPV event. True to form, Raw’s viewership rose by three percent from the previous week. However, the 18-49 demographic saw an 11 percent decline, with an even steeper 20 percent drop in the 18-34 age group. This shift in younger viewers can likely be attributed to the baseball playoffs. Interestingly, Raw witnessed a significant rise in viewership among those over 50.

The episode’s highlight was the opening segment featuring Seth Rollins and Drew McIntyre, following the typical ratings trajectory for the show. The main event, a tag team match with Cody Rhodes & Jey Uso squaring off against Kevin Owens & Sami Zayn, pulled in 1.40 million viewers.

Year-over-year comparisons show Raw’s viewership down by 15 percent, with a 22 percent decline in the 18-49 demographic and a 20 percent drop in the 18-34 group. It’s worth noting that last year’s numbers were bolstered by a DX reunion and the anticipated return of Bray Wyatt, which didn’t materialize in that episode. This year’s Raw episodes have generally seen an uptick in younger viewers compared to the same period last year, making the recent decline an outlier.

**Hourly Breakdown:**
– 8 p.m.: 1.62 million viewers
– 9 p.m.: 1.61 million viewers
– 10 p.m.: 1.45 million viewers

Latest articles

Carlito Books First Appearance After WWE Exit at WrestleCon

Former Intercontinental Champion joins loaded lineup for SummerSlam weekend Summary - Carlito’s first post-WWE appearance set...

Stephanie Vaquer Survives Grueling Weekend with Three Matches in 24 Hours

Former NXT Women’s Champion battles through SmackDown, Worlds Collide, and Money in the Bank Summary -...

Natalya Makes History as First Woman to Win Lou Thesz Award

Trailblazing WWE star honored at 2025 Cauliflower Alley Club reunion Summary - Natalya will receive the...

Dominik Mysterio Pays Tribute to Eddie Guerrero with IC Title Visit

Emotional moment as Dominik honors Eddie Guerrero’s legacy Summary - Dominik Mysterio visited Eddie Guerrero’s grave...

More like this

Carlito Books First Appearance After WWE Exit at WrestleCon

Former Intercontinental Champion joins loaded lineup for SummerSlam weekend Summary - Carlito’s first post-WWE appearance set...

Stephanie Vaquer Survives Grueling Weekend with Three Matches in 24 Hours

Former NXT Women’s Champion battles through SmackDown, Worlds Collide, and Money in the Bank Summary -...

Natalya Makes History as First Woman to Win Lou Thesz Award

Trailblazing WWE star honored at 2025 Cauliflower Alley Club reunion Summary - Natalya will receive the...

Dominik Mysterio Pays Tribute to Eddie Guerrero with IC Title Visit

Emotional moment as Dominik honors Eddie Guerrero’s legacy Summary - Dominik Mysterio visited Eddie Guerrero’s grave...

Dominik Mysterio’s Heartfelt Birthday Tribute to Liv Morgan Sparks WWE Buzz

Superstars share candid moments and celebrate championship wins Summary - Dominik Mysterio celebrated Liv Morgan’s birthday...

Elayna Black Makes Explosive Return to GCW with Summer Comeback Tour

Former WWE star heads back to her roots for a multi-city run Summary - Elayna Black’s...