The Implications of WWE’s New Media Rights Partnership and What It Means for the Future of Friday Night SmackDown

In a move that could be described as a wrestling version of a blockbuster trade, WWE has announced a five-year domestic media rights partnership with NBCUniversal, bringing Friday Night SmackDown back to the USA Network starting in October 2024. This is a significant development, not just for WWE and USA Network, but also for the wrestling industry as a whole.

Firstly, let’s talk about the timing. The deal comes at a crucial juncture, with WWE facing stiff competition from AEW and other promotions. Returning to the USA Network could provide WWE with a more stable platform, especially given the network’s history of strong viewership numbers for wrestling content. The deal also includes four primetime specials per year that will air on NBC, marking the first time WWE will air on the network in primetime. This is a clear indication that WWE is looking to expand its reach beyond its core audience.

Secondly, the deal has implications for WWE’s current roster and future storylines. With SmackDown returning to USA Network, we can expect a reshuffling of talent between the brands. WWE superstars like John Cena, Roman Reigns, Bianca Belair, Charlotte Flair, and Rey Mysterio, who have been the faces of SmackDown, could potentially see their roles evolve.

Thirdly, let’s not overlook the financial aspects. While the exact terms of the deal have not been disclosed, it’s safe to assume that this partnership will be lucrative for both parties. WWE President Nick Khan expressed excitement about extending WWE’s longstanding relationship with NBCUniversal, and Frances Berwick, Chairman of NBCUniversal Entertainment, echoed the sentiment, emphasizing the network’s top-rated position in live viewership.

Lastly, the deal also reaffirms USA Network as the home for other WWE programming. WWE NXT and WWE Monday Night Raw will continue to air on USA Network through September 2024. This continuity is essential for WWE, especially when it comes to maintaining its deeply engaged audience.

In essence, this new media rights partnership between WWE and NBCUniversal is a game-changer. It not only secures a stable platform for WWE but also opens up new opportunities for cross-promotion, talent development, and financial growth.