The wrestling veteran shares insights on AEW’s approach to “must-see TV” and the art of leaving fans wanting more.

In a recent episode of “83 Weeks,” Eric Bischoff delved deep into AEW’s promotional strategy, particularly their approach to not revealing too much about their upcoming shows. Bischoff, a seasoned figure in the wrestling industry, drew parallels to his time in WCW, where he adopted a similar tactic.

During the early days of Nitro, Bischoff consciously decided to refrain from promoting the following week’s event. This was a stark departure from the norm, where shows would typically tease their next episode to keep viewers hooked. However, Bischoff believed that by delivering an exciting show and leaving the audience on a cliffhanger, they would naturally be compelled to tune in the following week. This approach, he felt, was the essence of creating “must-see TV.”

Interestingly, Bischoff observed that AEW seems to be following a similar path, whether intentionally or not. He noted that the company’s reluctance to over-promote their shows might be working in their favor. Instead of giving away too much and potentially disappointing fans, they’re building anticipation and ensuring that viewers return week after week.

Bischoff also touched upon the pitfalls of over-promotion, stating that it can sometimes backfire. Companies risk alienating their audience by constantly promoting events or matches that need more momentum or significance. In essence, they might be giving viewers a reason not to watch.

In conclusion, while the strategies of yesteryears might differ from today’s approach, the underlying principle remains the same: keep the audience engaged and always leave them wanting more.