Despite the Hype, SmackDown’s Ratings Fail to Impress

The latest episode of WWE SmackDown, aired on July 28, 2023, saw a decline in its ratings. The show, which was broadcasted on FOX, managed to secure a 0.55 rating in the 18-49 demographic, with a share of 7, and an overall viewership of 2.17 million. This comes as a surprise considering the anticipation and hype surrounding the event.

Despite the dip in ratings, WWE SmackDown was still the most-watched show on FOX at 8 PM, outperforming CBS’s “Tough as Nails” which secured a 0.17 rating and 2.26 million viewers, and NBC’s “Hot Wheels Ultimate Challenge” which managed a 0.15 rating and 1.02 million viewers.

The ratings decline raises questions about the show’s ability to retain its audience and the effectiveness of its current storylines. As WWE prepares for its next big event, the company will likely be looking for ways to boost its ratings and re-engage its fanbase.