Quarter-Hour Breakdown Reveals Dip in Total Viewership and 18-49 Demographic
AEW’s Collision made its highly anticipated debut on June 17th, and as the show progresses, viewership numbers have been a cause for concern. The latest episode, which aired last week, saw a significant drop in viewership, painting a less-than-stellar picture for the promotion.
As previously reported, the July 1st episode of AEW Collision garnered 452,000 viewers, with a .13 rating in the 18 to 49 demographic. This figure marked a decline from the previous week’s average of 595,000 viewers, including approximately 272,000 in the coveted 18 to 49 age group, resulting in a 0.21 P18-49 rating.
Providing further insight into the viewership breakdown, Wrestlenomics shared the quarter-hour data for AEW Collision, revealing less than ideal numbers. Throughout the two-hour show, none of the segments surpassed 500,000 viewers.
Compared to the previous week’s 595,000 viewers, Collision experienced a 24% decrease in total viewership. Among the 18 to 49 demographic, viewership dropped by 37% from the previous week’s 272,000 viewers (0.21 P18-49 rating). Notably, the debut episode garnered 816,000 viewers and a 0.33 rating.
It is important to consider that the July 1st episode was taped and aired during a holiday period, potentially impacting viewership numbers. However, the data indicates a gradual decline throughout the night, with 473,000 viewers at the start and 430,000 for the final 15-minute segment. Prior to that, it stood at 420,000 viewers, reflecting a consistent trend.
The highest viewed segment of the night was the Juice Robinson vs Rick Starks match, which captured the attention of 486,000 viewers during the 9:00 to 9:15 time slot. However, the viewership dipped to 452,000 for the subsequent 15 minutes.
Moving forward, AEW Collision will need to find new ways to spark interest in the Saturday show and reverse the declining viewership trend. It remains to be seen how the promotion will tackle this challenge and captivate audiences once again.
