AEW Conducts Crucial ‘All Hands On Deck’ Meeting Ahead of Double or Nothing

As the highly anticipated Double or Nothing event approaches, AEW took the initiative to ensure unity and alignment within the company. This week, just like in the past, AEW held a significant meeting to address talent and staff.

Sean Sapp, reporting via Fightful’s paywall, revealed that on May 27th, AEW organized an all-hands-on-deck meeting in Las Vegas. The meeting was led by Adam Hopkins, a recent hire for public relations which previously spent over 25 years with WWE before his surprising release a few months ago.

Hopkins, who has been with AEW for the past couple of months and has been involved backstage, spoke during the meeting about AEW’s preferred terms and company preferences and shared his valuable experience with the attendees.

One of the key focal points emphasized in the meeting was the importance of media literacy. Talent was reminded of their interactions with various sources, including “dirt sheets,” and were advised to establish “off the record” agreements in specific situations while ensuring that the individuals they communicate with understand the meaning of the term. This guidance aimed to equip talent and staff with the tools to protect themselves and the company from misinformation, emphasizing education rather than admonishing.

Bryan Danielson, reportedly addressed the meeting as well. Acknowledging his own humorous headline-generating statements in the past, Danielson candidly shared his experiences and cautioned about staying on point when promoting matches. Claudio Castagnoli, popularly known as Cesaro, emphasized the significance of media interviews as an effective platform to promote oneself, personal stories, and the on-screen programming.

Feedback regarding the meeting has been overwhelmingly positive, with particular praise directed towards Adam Hopkins. Attendees commended his wealth of experience, highlighting his potential to bring transformative change to AEW’s public relations department. Several talents expressed appreciation for the meeting’s usefulness, underscoring its value in fostering a cohesive environment within the company.